During the third quarter of every year most companies begin preparing for the holiday season. Sales are often increased and business picks up. Many companies prepare marketing campaigns months in advance for the holiday season. Many of the traditions and packaging used during the holiday season have been around for years.
Find out some fun and interesting facts about Christmas packaging and marketing below.
1. The term "Christmas Creep" is a term used for retailers who exploit Christmas shopping by moving up the start of the Christmas shopping season every year. Many manufacturers begin Christmas packaging by the second quarter of every year.
2. Coca-Cola Inc. began marketing and packaging for Christmas in the 1920's. One of their first ads featured Santa Claus drinking a Coke.
3. Americans throw away 25% more trash from Thanksgiving to New Year's than any other period throughout the year.
4. Modern gift giving as we know it began in the early 1800's. Early Christmas presents were often not wrapped or wrapped and packaged in brown paper.
5. During the Christmas season more than 4 million tons of wrapping paper and shopping bags are thrown away. This accounts for 80% of the excess waste during that period.
6. More than 1 billion Christmas cards are snew in the United States every Christmas season.
7. Total plastic packaging consumption in the United States adds up to be over 125,000 tons every holiday season.
8. Over 22 million turkeys are eaten every year for Christmas in the United States. More than 95% of them are packaged with vacuum packaging.
